Missed Prime Day? This K-beauty cleanser is less than $10

After years of dancing with Korean beauty jars, serums and sheet masks (I’ve tested enough to fill a small shelf — OK, maybe a big shelf), I can confidently say: this cleanser is the one I keep coming back to.

It’s like that old friend who’s low‑key but always gives you life. For my chronically dry skin, that’s nothing short of a miracle.

Picture this: Amazon flips its Big Deal Days switch, and I spy this beloved cleanser sliding under $10 (yeah, you read that right — less than ten bucks for a full‑size K‑beauty gem). I swoop in like it’s a rare comet. Because for real, everything about this feels like it should cost more.

In my many, many adventures with double‑cleansing, essences, ampoules and more, I’ve tried cleansers that are too gentle (and leave residue) or too harsh (hello, crisped skin). But The Face Shop Rice Water Bright Foaming Facial Cleanser? It strikes that sublime balance: creamy foam meets a soft, brightening rice extract formula that still respects my dry skin barrier. I wake up feeling clean without that post‑wash tightness or “face desert” sensation (yes, that’s a thing).

Another jaw‑dropper stat: there have been more than 10,000 purchases in the past month (during non‑sale times, no less), and nearly 25,000 glowing reviews across Amazon. People are not just sampling it; they’re falling in love and coming back for more. That kind of mass adoration for a humble rice + foam cleanser? That’s not hype. That’s cult status in the skincare world.

But here’s what makes this my showstopper cleanser: after I’ve tried all the big names, all the high‑priced cleansers, this one feels the most consistent. Every time I use it, I get that same soft clarity, yet with none of the drama. It doesn’t do fireworks; instead, it does reliable beauty care.

Over time, in my ritual, it became my baseline. Even when I stray to test something new, I always return to this one like a cozy blanket.

Surrounding the timeframe of a Prime Day sale, when the price dips under $10, it’s essentially a no-brainer. I stock up. Because when something proves (over months, over seasons, over experiment after experiment) that it works and gives you that clean, fresh skin you crave without stripping, it’s deemed a worthy formula in my routine.

If you have dry skin, here’s my pro tip: use lukewarm water (never hot), massage gently with damp hands, rinse thoroughly, and immediately follow with a hydrating step (toner, serum or a slugging layer). Don’t drag it over thin skin or eyelids aggressively. And always patch test — especially if you’re sensitive to fragrance or rice extract formulas.

So here’s my final pitch: if you see The Face Shop Rice Water Bright Foaming Cleanser dip below $10, snap it up. Not because it’s trendy, not because it’s new, but because it’s earned its place in my routine after years of testing. It’s a hidden gem made public, the kind of staple that sneaks into your heart. I’m fully obsessed (in the least dramatic, day‑after‑day way), and for my dry skin, it’s a keeper.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.