Ed Sheeran Admits He Has a ‘Finsta,’ a Fake Instagram, Reveals What He Follows

Ed Sheeran has a social media secret.

While taking part in SiriusXM‘s Small Stage Series in New York City, the singer, 34, spoke about his online habits, including whether he has a “Finsta,” a.k.a. a fake Instagram.

“Yes,” Sheeran responded when asked outright by Andy Cohen if he has a fake profile he utilizes. As the Watch What Happens Live host dug further, asking the “Shape of You” musician, “When you’re on your Finsta, do you spy on exes? What are you doing typically?” Sheeran explained, “It’s more, like, trying to stay plugged into culture, music.”

“I feel like when I didn’t have a Finsta, I missed so much, like new music and new artists. I’m plugged into areas of the internet that interest me,” he continued.

As for some of his top interests, Sheeran explained, “I really love British rap music. I really love Irish folk music. … I love watches, so I’m on like watch blogs and stuff like that. But I’m plugged into areas of the internet that interest me. I wouldn’t say I necessarily see stuff outside of that. I’m very much on the stuff that I like. My algorithm is very like music and watches.”

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Sheeran — who has active accounts on various platforms, including Facebook and TikTok — hasn’t shied away from taking social media breaks in the past, and he commonly takes a long pause from Instagram towards the end of each year.

Back in early 2023, the star explained why one of those breaks was longer than normal. He stated in a video shared on Instagram, “I realize I haven’t been that engaged in my social media or my fan base online over the last couple of years.”

Joking that the things he had posted were often weird or funny, Sheeran said he had “some turbulent things going on in my personal life, so I just didn’t really feel like being online and pretending to be something I’m not, when I wasn’t feeling like that.”

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Speaking with The Sun years ago, Sheeran said online trolls have pushed him off certain social media platforms. “I go on it, and there’s nothing but people saying mean things,” he told the outlet. “One comment ruins your day. But that’s why I’ve come off it.”

“The head-f— for me has been trying to work out why people dislike me so much,” added the father of two.