These $35 Target Shoes Look Like New Balance Sneakers

White sneakers are practical no matter the season. If you’ve been looking for a wear-everywhere shoe for fall, now’s the ideal time to add one to your collection. Luckily, we found Target sneakers that look so much like the New Balance 327 version that shoppers are swapping out the styles.

The Universal Thread Mercedes Sneakers resemble New Balance’s pricier $105 version, but they cost a third the cost at just $35. They also have comfort-enhancing details, a sleek design, and shoppers who own both options “like them better.”

Universal Thread Mercedes Sneakers

Similar to the New Balance sneakers, the Universal Thread pair has thick outsoles accented with tan textured stripes extending from the top of the shoe to the back of the heel. New Balance’s recognizable “N” symbol is emblazoned on the side of their shoe, while the Target ones have a thick squiggle design that looks like the letter, adding to their resemblance. Shoppers were quick to notice their aesthetic similarities.

The sneakers are also comfortable and supportive for all-day wear. The insole is made from cushy and supportive memory foam that molds to your foot, and the rounded toe box provides extra wiggle room. They’re a lace-up style, so you can customize the fit, and the collar has added padding to prevent rubbing and blisters.

For shoppers, the similarities are part of the sneakers’ appeal, but their wearability is what really makes them stand out. A preschool teacher said they wear them all day with no pain or issues, and travelers who wore them for 10 hours a day in London called them a “need.” They’re also comfortable “from the first wear,” according to one reviewer, and people with both sneakers said they “like them better” than the New Balance version and “reach for them” more.

If you’re looking for a comfortable shoe you can wear all season long, these New Balance lookalikes are supportive, just $35, and go with everything. But shop soon — sizes are selling out. And keep scrolling to see more white sneakers at Target.

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