Joanna Gaines Gets Her Own Barbie Doll and Dreamhouse (Exclusive)



NEED TO KNOW

  • Joanna Gaines is getting her own Barbie doll and townhouse playset, which she helped design
  • “Growing up, the world of Barbie always felt to me like endless possibility. Honestly, design is much the same,” said the Magnolia co-founder
  • The Barbie x Joanna Gaines Collectible Doll and Barbie x Hearth & Hand with Magnolia Townhouse are available for pre-order now

Joanna Gaines is joining the ranks of iconic women with their very own Barbie doll.

That’s right: This fall, the Magnolia co-founder, 47, is now living a life in plastic with an iconic Mattel doll in her likeness, PEOPLE can exclusively announce. Along with her mini-me, the interior designer is also getting her own dreamhouse, a collaboration with Mattel and her Hearth & Hand with Magnolia line at Target.

The doll and three-story playset — both of which Gaines helped to design — will both be available to purchase at Target, in stores and online.

Joanna Gaines with her Barbie and Dreamhouse.

Mattel Inc


Gaines’ Barbie not only features hair, makeup and facial features modeled after the Fixer Upper star, but also a “retro-inspired” look, including a graphic T-shirt that reads “1978” — the designer’s birth year. The mini-me is complete with a pair of flare jeans, sunglasses and the star’s signature flannel.

In a final personal touch, the doll also rocks green and pink rollerskates that nod to the star’s “lifelong love of skating,” according to a press release.

Meanwhile, the doll’s pink digs, the Barbie x Hearth & Hand with Magnolia Townhouse, is “a three-story playset featuring five play areas and more than 40 accessories including bespoke décor and furniture pieces that fans can arrange,” per the release.

“The townhouse includes a living room and kitchen, a bedroom and bathroom, elevator and a sundeck that’s perfect for lounging.”

In a statement, Gaines said “it was an honor to partner with the iconic Barbie brand” to design the doll and playset.

“Growing up, the world of Barbie always felt to me like endless possibility. Honestly, design is much the same,” said the interior designer. “It’s all about the freedom to channel creativity, imagination, and above all, play. We get to create spaces that reflect who we are, how we see the world, and our own personal feeling of home.”

“My hope with this collaboration,” she concluded, “is that it invites others to design a world for themselves where imagination runs wild and free.”

Barbie Dreamhouse.

Mattel Inc


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The Barbie x Joanna Gaines Collectible Doll and Barbie x Hearth & Hand with Magnolia Townhouse are available for preorder now, retailing for $35 to $149.99. Both will be fully available starting Dec. 7.

Outside of Target, the toys will also be available for purchase in person at Magnolia’s shops in Waco, Texas, starting Oct. 23 in conjunction with Silobration, the company’s annual event featuring music, food and vendors.

Credit to Nypost AND Peoples

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