6 Bag Charms to Buy Now If You Can’t Get Your Hands on a Labubu

When Labubus were popularized by BLACKPINK rapper Lisa in April 2024 (though the toy has been around since 2015), they seemed, to many, outlandish and downright strange.

But the more they’ve permeated the zeitgeist (Rihanna, Kim Kardashian and David Beckham have all been seen sporting the creepy-cute creature), the more the concept of bag charms makes sense. After all, what better way is there to cope with life’s stressors than a silly little accessory swinging from your bag? It’s certainly cheaper than therapy.

It just feels like fashion has been so serious for so long. Remember the early 2000s, when we wore butterfly clips and blue eyeshadow with reckless abandon? I’m of the firm belief that the bag charm trend is our collective (and perhaps subconscious) effort to reclaim the whimsy of a simpler time — and I’m all for it.

However, aside from becoming increasingly hard to come by, Labubus aren’t for everyone. I personally am not totally down with the idea of toting around a slightly menacing creature on a day-to-day basis, but I am after the simple joy and silliness that a Labubu evokes.

If character charms are your thing, though, might I suggest these adorable finds from Pop Mart, the main source for Labubus and other similarly whimsical toys: this Powerpuff Girls-inspired charm that’s perfect for when you need a good cry, these mini character charms that feature fun animal shapes, or this adorable charm that doubles as a coin purse.

For those who prefer a more understated charm, read on to find your new favorite fall accessory.

Initial Charm

If simple and classic if your thing, this initial charm is the perfect way to wade into the bag charm waters. It’s also offered in a red enamel if you’re looking for a pop of color.

Buy it! Bauble Bar Gold Initial Enamel Bag Charm, $24; baublebar.com

Croissant Charm

Jellycat is known for its adorable and oh-so-soft toys, and their bag charms are no different. This cute croissant charm is super lightweight and chock-full of playful vibes; a worthy addition to any foodie’s bag.

Buy it! Amuseables Croissant Bag Charm, $28; jellycat.com

Cherry Charm

This cherry charm is the stuff of cool-girl dreams. Made from glittery resin, it’s also super durable.

Buy it! Coach Cherry Bag Charm, $95; coach.com

Coffee Cup Charm

If you can’t go anywhere without your cup of joe, this one’s for you. Not only is this adorable beaded coffee cup a subtle nod to your caffeine habit, but its crafted with beautiful glass beads for a totally charm-ing vibe.

Buy it! Beaded Coffee Bag Charm, $28; anthrolologie.com

Flower Charm

Not into the constant clacking of metal bag charms? This flower cluster made from smooth leather is as quiet as it is cute.

Buy it! Charmed Spade Flower Bag Charm, $98; katespade.com

Crystal Hearts Charm

This crystal-embellished, engraved heart charm features a playful mixture of designs in the perfect fall palette. What’s not to love?

Buy it! Crystal Heart Bag Charm, $40; jcrew.com