Jordyn Woods Embraces Her Status as a ‘Curvier Girl’ in New Intimate Apparel Collaboration (Exclusive)
NEED TO KNOW
- Jordyn Woods stars in Adore Me’s new Soft Touch collection, a 100-piece line of mix-and-match loungewear priced under $50
- While promoting her campaign, the model tells PEOPLE, “We just need to normalize more body types”
- Woods describes the Soft Touch pieces as so comfortable she “could live in them”
Jordyn Woods is bringing her voice and her style to a new collaboration with Adore Me.
“I think for me, I am very big on energy,” Woods exclusively tells PEOPLE of why she chose to work with the brand. “Meeting the whole team, everyone just had such a positive vibe. … I am a girl who loves comfort, so it just all really made sense.”
Woods, 27, who has long been outspoken about representation in the fashion industry, wanted to bring her own perspective to this collaboration as well.
“Well, we are all born different. We all have different body types, and growing up, even being a curvier girl, it’s something that I’ve always focused on,” she says, adding, “We just need to normalize more body types. So for me, inclusivity is really just about promoting positivity.”
Brooke Nipar
While Woods says she hasn’t spoken with longtime boyfriend Karl-Anthony Towns about the campaign in detail, she notes that he is always in her corner. “He’s super supportive of, you know, everything I have going on,” she shares.
The model and entrepreneur stars in the brand’s latest campaign for its Soft Touch Collection, which features 100 mix-and-match loungewear pieces ranging from cozy bralettes, underwear, cami tops, wrap tops, V-neck and square neck tees, to onesies, wide-leg pants and even the company’s first-ever men’s underwear line. With all items priced under $50, the line is designed to be accessible. Sizes for the collection range from XS to XL, though Adore Me offers many of its other pieces in plus sizes up to 4X.
For Woods, the Soft Touch campaign wasn’t just about wearing loungewear on set. It was about embodying the idea of comfort and confidence in your own skin. “It speaks for itself. It’s truly that soft. I could live in it, honestly,” she says. “Trying on the pieces, I just never wanted to take them off. During the campaign shoot, it was one of the most easy, comfortable days. I can’t wait for everyone to get the collection.”
“I feel like there’s something for everyone and even in the collection that we did, there is truly something for everyone. There’s things, items that are more sexy, items that are more covered, items if you love pants, if you like shorts, if you like rompers. There’s a little bit of everything,” she says.
Inclusivity, she adds, has always been at the heart of her work. “I always say your individuality is your greatest gift and I truly believe it, ’cause we are all born different and that’s what makes us so special.”
Woods says she is most excited for fans to experience what the Soft Touch Collection represents. “It’s really targeting people in their most comfortable state and confident state,” she says. “It really feels like a second skin. I think it’s a very relatable collection that a lot of people will love.”
The Soft Touch Collection is available starting Tuesday, Sept. 2, on AdoreMe.com, and launching at Macy’s, Target and Nordstrom on Sept. 8.
Credit to Nypost AND Peoples