Chick-fil-A Is Cooking Up a New Beverage-Only Concept Restaurant

Chick-fil-A is taking a bold step outside the chicken coop.

According to a press release obtained by PEOPLE, the fast-food giant’s innovation arm, Red Wagon Ventures, will open Daybright — a standalone beverage-focused concept — in Georgia later this fall.

Unlike a standard Chick-fil-A restaurant, Daybright won’t serve chicken sandwiches, waffle fries or any of the chain’s signature items. Instead, it will pour its energy into specialty coffees, smoothies, cold-pressed juices and other innovative drink creations. A spokesperson for the company says more details on Daybright will be revealed in the months ahead.

“Daybright is a new beverage-focused restaurant concept and is scheduled to open in the Greater Atlanta area this fall,” said the spokesperson. “Daybright is brought to you by Red Wagon Ventures, LLC, which is a subsidiary of Chick-fil-A, Inc. We look forward to sharing more details in the future!”

Daybright joins a growing wave of quick-service restaurants experimenting with drink-first concepts. Taco Bell is expanding its Live Mas Café, while McDonald’s has been testing an expanded beverage lineup after retiring its CosMc’s concept earlier this year.

For Chick-fil-A, Daybright is another step in exploring new territory. Under Red Wagon Ventures — named after a red wagon founder Truett Cathy used at age six to sell Coca-Cola — the chain has been testing innovative concepts beyond its core menu.

Last year, Chick-fil-A opened its second Little Blue Menu location in College Park, Md., serving an expanded menu that included burgers, wings, boba drinks and cold brew.

While Daybright won’t overlap with Chick-fil-A’s existing beverage lineup — which includes lemonades, frosted lemonades, milkshakes and cold brew — it could become a testing ground for future drink ideas that might eventually appear in Chick-fil-A locations nationwide.

Red Wagon Ventures, established in 2017, is the company’s playground for experimentation, carrying forward Cathy’s spirit of entrepreneurial curiosity. Past ventures include Kefi, a family play-and-dine concept that operated for two years.