Hailey Bieber Poses Poolside in Plunging Swimsuit and Towering Heels for New Photo Shoot

Hailey Bieber is showing some skin in a new poolside photo shoot.

On Saturday, Sept. 20, the Rhode Beauty founder sported in a black one-piece bathing suit with a plunging neckline and back, plus strappy stiletto heels, in a photo shoot at Los Angeles’s Chateau Marmont hotel. The model, 28, posed on the luxury hotel’s diving board for the photoshoot, at times standing on the board and dipping her heels in the water.

It’s not yet clear what the shoot is for, or whether it’s in connection with Rhode.

One day later, Hailey was seen with her husband Justin Bieber on a lowkey family outing with their 13-month-old son, Jack Blues. Justin shared a post on Instagram, featuring some candid shots of the couple walking hand-in-hand with their son. In the photos, Hailey traded her plunging swimwear for a simple white tank and sweatpants.

It’s been a busy few months for the couple and their careers. Hailey’s photoshoot comes on the heels of the news that Justin will be headlining Coachella in 2026 — months after he released his latest album Swag.

Hailey, in turn, marked a major career milestone when e.l.f. Beauty acquired Rhode for $1 billion at the end of May. At the time, she announced she’d step into the chief creative officer role, as well as head of innovation.

The brand made headlines again about a month later with the launch of its Lemontini Peptide Lip Tint flavor. Hailey promoted the launch in a similar black bathing suit, letting the pops of lemon yellow do the talking throughout the shoot.

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A separate shoot saw Hailey in a patterned lemon-yellow tie bikini as she relaxed on a boat off the coast of Mallorca — and subsequently dried off in a bright yellow robe from Justin’s forthcoming fashion brand SKYLRK.