Kim Kardashian Launches First NikeSKIMS Collection Featuring Women Athletes
NEED TO KNOW
- Kim Kardashian’s brand SKIMS teamed up with Nike for a new athletic wear brand, NikeSKIMS
- The line includes seven collections and 58 silhouettes
- NikeSKIMS’ first campaign features over 50 athletes, including Serena Williams, Sha’Carri Richardson and Jordan Chiles
Kim Kardashian is expanding her SKIMS fashion empire.
On Monday, Sept. 22, the mogul unveiled the first collection from NikeSKIMS, a new brand created in partnership with Nike. The line features seven collections and 58 silhouettes, offering over 10,000 ways to combine the pieces, per a press release.
“Built from Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, from the studio to the gym and beyond,” the release states.
The campaign comes to life in NikeSKIMS’ debut film, Bodies at Work, directed by filmmaker Janicza Bravo and featuring more than 50 athletes from across the Nike portfolio, including Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz and Nelly Korda, as well as Kardashian, 44.
NikeSKIMS
“It feels like butter on your skin,” Williams, 43, said of the collection via the press release. “I feel unstoppable when I’m training in it.”
Richardson, 25, shared, “Wearing NikeSKIMS makes me feel confident and unrestricted. I feel fierce knowing I can look and feel this good while working hard.”
Speaking with Vogue, Kardashian said that a partnership between SKIMS and Nike “just made sense.”
“Skims is very body-oriented — we do swimwear, loungewear, shapewear — so our next evolution was that we really wanted to do activewear,” she explained. “Our dream was to work with Nike: Their legacy, innovation, and athlete insights — it was the perfect thing to mix with Skims, and our dedication to the female form.”
NikeSKIMS
The founder also said that the collection will feature inclusive sizing ranging from XXS to 4X, and prices ranging from $38 to $148.
“I really wanted to make sure there was something for everyone,” she told the outlet. “Both SKIMS and Nike have really inclusive sizing, so we wanted to make sure that we would have a broad size ranging, and that everyone can feel good in what they’re wearing.”
The first NikeSKIMS launch consists of three core collections that will be updated season after season.
The Matte collection offers 21 styles with mid-level compression, the Shine collection offers 11 styles with a subtle sheen and stretchy feel and the Airy collection offers seven breathable, mesh-inspired knit pieces.
NikeSKIMS
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NikeSKIMS’ first launch also features four seasonal collections to complement the core apparel: Vintage Seamless, Matte Tricot, Weightless Layers and Shiny Nylon.
“You can wear some of the pieces out at night and look really great, or there’s super casual pieces strictly for working out,” Kardashian told Vogue. “I wanted people to feel like there was something for everyone.”
NikeSKIMS is available on Sept. 26, on both Nike.com and SKIMS.com.
Credit to Nypost AND Peoples