Jordon Hudson Attends Boyfriend Bill Belichick’s UNC Game in Florida

Jordon Hudson continues to show her support for boyfriend Bill Belichick. 

As the University of North Carolina at Chapel Hill’s football team took on the University of Central Florida on Saturday, Sept. 20, the pageant queen, 24, was spotted on the field with Belichick. In a photo shared online, she could be seen standing close to the 73-year-old while appearing to give him a pre-game pep talk.

Hudson wore a white off-the-shoulder top, a blue snake-print miniskirt, white knee-high heeled boots and sunglasses for the football matchup.

In addition to cheering on Belichick, Hudson has been using her game-day appearances as a way to make subtle statements. 

During the Sept. 13 game at Kenan Memorial Stadium in Chapel Hill, N.C., the self-proclaimed Taylor Swift fan wore a Swiftie-inspired look. Seemingly a nod to public scrutiny over her relationship with Belichick, she donned a sequinned sweatshirt that read “Blind For Love,” similar to the one the singer wears in her “Look What You Made Me Do” music video.

In earlier games, Hudson appeared to send a message to critics by donning a clear bag filled with “receipts.” As seen in photos, Hudson’s purse was stuffed with crumpled-up pieces of paper. Some of the papers appear to have highlighted words, though they couldn’t be made out clearly.

The latest game is just one of the many ways Hudson has been supporting Belichick amid his collegiate coaching career. 

During the football team’s season opener in Chapel Hill on Labor Day, Hudson was decked out in Carolina blue as Belichick entered his college football era since joining the team as head football coach in December 2024.

In April 2025, she accompanied Belichick on the field as he attended a Practice Like a Pro event at the school. When she wasn’t hanging out with the former New England Patriots general manager, Hudson seemingly consulted officials and photographers standing just off the field.

A month later, it was reported that Hudson was banned from UNC football facilities; however, UNC later denied those claims. In a statement, obtained by PEOPLE, UNC said there have been “false reports about Jordon Hudson’s role.”

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“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement continued. 

UNC also stated that Hudson will continue to function as a publicist for Belichick.

“Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University,” the university said.