Jordon Hudson Cheers on Bill Belichick at UNC Football Game

Jordon Hudson is continuing to support Bill Belichick. 

After making a cameo at the University of North Carolina at Chapel Hill’s first football game of the season on Sept. 1, Hudson, 24, once again showed her fanfare as the team took on the University of North Carolina at Charlotte at Jerry Richardson Stadium in Charlotte, N.C., on Sunday, Sept. 6.

During the football team’s season opener in Chapel Hill on Labor Day, the pageant queen was decked out in Carolina blue as Belichick entered his college football era since joining the team as head football coach in December 2024. 

Ahead of the game, Hudson was seen on the field with Belichick during warmups, wearing blue snakeskin pants, a white top and a matching blue bag. Later in the game, as UNC scored its first touchdown, Hudson was seen sitting in a box alongside NFL star Randy Moss.

As she watched the game from the stands, fans immediately zoomed in on her extravagant piece of jewelry on her left hand, with some speculating that she was sporting one of her boyfriend’s Super Bowl rings. 

However, PEOPLE later confirmed that the massive piece of jewelry was not from Belichick’s closet but Hudson’s.

The piece of jewelry was actually her college cheerleading championship ring. Hudson attended Bridgewater State University, where she was a cheerleader, and in 2021, she and her team were NCA Collegiate Champions.

The latest game is just one of the many ways Hudson has been supporting Belichick amid his collegiate coaching career. 

In April 2025, she accompanied Belichick on the field as he attended a Practice Like a Pro event at the school. When she wasn’t hanging out with the former New England Patriots general manager, Hudson seemingly consulted officials and photographers standing just off the field.

A month later, it was reported that Hudson was banned from UNC football facilities; however, UNC later denied those claims. In a statement, obtained by PEOPLE, UNC said there have been “false reports about Jordon Hudson’s role.”

“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement continued. 

UNC also stated that Hudson will continue to function as a publicist for Belichick.

“Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”