Kyle Richards’ favorite plumping lip gloss is 50% off at Ulta Beauty today

Kyle Richards isn’t glossing over this lip product.

While the “Real Housewives of Beverly Hills” star has praised plenty of products on Amazon Live over the years, there’s one she truly can’t stop raving about: Buxom’s Full-On Plumping Lip Polish.

And today only, during Ulta’s 21 Days of Beauty, the tried-and-true beauty buy is a whopping 50% off, bringing its price down to just under $13.

“It was the first lip plumper that I believed actually did something,” Richards raved in a livestream last year of the shimmery gloss, which comes in over 30 shades.

It also made the cut for her “birthday wish list”-themed Amazon Live this year, during which she gushed: “All the colors are amazing, which is very rare to say … I definitely think it plumps up your lips.”

She owns at least nine of the glossy hues, having held up “just some of” her impressive collection in a separate 2024 video.

The “RHOBH” star’s also planning to swipe some on for her daughter Alexia Umansky’s upcoming wedding, as she included it in a roundup of her mother-of-the-bride essentials this week.

It’s not the only big-name beauty buy on sale at Ulta right now; the TikTok- and celeb-adored Cosrx Advanced Snail 96 Mucin Power Essence is also half-off for less than 24 hours.

The K-beauty buy’s earned shout-outs from stars like Emily Ratajkowski, Ariana Madix and Alex Cooper, the latter of whom told Vogue last year, “This has been the one product that keeps my skin hydrated for more than 20 minutes.”

Whichever products you’re planning to add to cart, just be sure to act fast before these limited-time deals disappear.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.