Hailey Bieber’s Sephora haul includes these beauty ‘favorites’

The Rhode to beauty starts here.

Hailey Bieber celebrated her Rhode brand’s Sephora launch this week, sharing an “after-hours haul” TikTok while making the rounds in the brick-and-mortar store.

“I’m here to do a little restock on all of my favorites,” she shares at the start of the clip (while the rest of us remain envious of shopping in a closed Sephora).

The supermodel picked up bestsellers from a variety of newer makeup and haircare brands like M.ph by Mary Phillips and Mane, as well as beloved staples from Fenty and YSL. Shop Bieber’s picks below to look like a billion, starting at just $20.

Bieber didn’t stop at one when it came to this top-rated gloss from fellow multihyphenate Rihanna, which also counts Gabrielle Union and Eva Longoria as fans.

“The jumbo one,” Bieber said, as she tossed this Mane hot tool in her basket along with the brand’s haircare (see below). The Jen Atkin-founded line is another celeb-approved project with great reviews.

The thermal hot brush promises to “easily deliver smooth bends, full volume, and bounce” for all hair types, and Sephora shoppers agree. One wrote, “Unfreakinbelievable. I cannot stress enough how amazing this brush is.”

We’re a sucker for anything pink, but given it promises body for fine hair — and smells amazing, according to shoppers — this texture and volume spray went right in our cart (and Bieber’s).

She also added the brand’s Temp Check Anti Frizz Heat Protectant to her haul. (Both products are available in mini sizes for travel, too)

The first thing the Rhode founder grabbed was an Anastasia Beverly Hills eyebrow gel, which helps perfect the shape of brows all day. It’s so popular that only the mini size is currently in stock at Sephora.

One of Bieber’s go-to makeup artists Mary Phillips recently launched her m.ph beauty brand, which has been exceptionally well-received. This contour palette for the underpainting technique she helped popularize comes in three shades and is already a hit with the supermodel, shoppers and TikTok.

Bieber tossed a few more boxes from the limited line-up in her basket, including lip liners and lip color.

The reusable blending tool is a go-to for many celebrity makeup artists — and Bieber.

The beauty mogul specifically named Baby Doll as her blush color of choice from YSL. The product gets excellent reviews, including from one Sephora shopper who wrote, “Really pretty glow and not drying to older skin like most powder blushes.”

If the cool baby pink is not your favorite, it also comes in nine other versatile shades ranging from rosy nudes to brick red.

The model is a long-time fan of Laura Mercier translucent setting powder — but according to the brand, it was the color-correcting eye powder that went in her basket this time around.

Available in five colors, the softly-milled formula camouflages dark circles while setting concealer and preventing it from settling into fine lines.

“Finallyyyy the perfect blush that could stay all day,” one five-star customer review raves of this luxe blush, which the Rhode founder was sure to grab.

The makeup aficionado added a few Sephora brushes to her haul, too, including foundation and powder products. The accessibly priced lineup also gets very positive reviews.

This four-brush set clocks in at just $44 if you’re looking to save on a bundle.

Of course, the entrepreneur couldn’t resist momentarily stocking the Rhode display with a few favorites — then snatching them back to toss them in her shopping basket.

Among her picks? This cruelty-free, peptide-packed lip tint, which acts as both a gloss and nourishing treatment and comes in seven colors.

The cult-favorite Pocket Blush is a long-wearing, effortlessly blendable swivel-up chubby stick that belongs in everyone’s makeup bag. Available in 10 colors, the creamy formula has a satin finish that doesn’t accentuate skin texture.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.