Was Jordon Hudson Wearing Bill Belichick’s Super Bowl Ring at UNC Game?

Jordon Hudson showed her support for boyfriend Bill Belichick during his coaching debut at the University of North Carolina at Chapel Hill on Sept. 1, and was decked out in Tar Heel blue for the occasion.

The pageant queen, 24, was seen in a box during the game opposite former NFL star Randy Moss in the stands wearing a white tank top, blue snakeskin pants and a large ring on her left hand.

As she was shown on screen cheering during a touchdown, fans immediately took to social media to speculate about the piece of jewelry, with some wondering if she was sporting one of her boyfriend’s Super Bowl rings. However, PEOPLE can confirm that the massive piece of jewelry was not from Belichick’s closet but Hudson’s.

The piece of jewelry was actually her college cheerleading championship ring. Hudson attended Bridgewater State University, where she was a cheerleader, and in 2021, she and her team were NCA Collegiate Champions.

This isn’t the first time that Hudson has been mistaken for wearing one of her beau’s winning rings. Back in February, Hudson shut down rumors that she was wearing one of Belichick’s Super Bowl rings while attending the NFL Honors awards show.

Reposting a picture of the couple shared on the National Football League’s Instagram page, Hudson clarified that she was wearing her BSU Cheerleading National Championship ring.

“Bill Belichick and Jordon Hudson on the red carpet rocking Bill’s Super Bowl rings 💍,” the NFL wrote in their caption alongside a photo of the couple and a second slide that zoomed into their rings.

Reposting on her Instagram Stories, the former cheerleader tagged BSU Cheerleading’s Instagram page. 

Hudson has been sure to show her support for her Belichick in the lead-up to his coaching debut for the university.

Just days before the kickoff of the football season, Hudson posted Belichick’s announcement that the UNC football team would be featured in a new Hulu docuseries.

Her post also included audio from Taylor Swift’s song “Look What You Made Me Do,” a possible nod to rumors that her reported “demands” led HBO to scrap a UNC-focused season of the docuseries Hard Knocks.

She also accompanied Belichick on the field as he attended a Practice Like a Pro event at the school in April 2025.

Just a month later, it was reported that Hudson was banned from UNC football facilities; however, UNC later denied those claims. In a statement, obtained by PEOPLE, UNC said there have been “false reports about Jordon Hudson’s role.”

“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement continued, clarifying also that Hudson would continue to fulfill publicist duties for Belichick.

Months later, several football players spoke out about Belichick and Hudson’s relationship, noting that they don’t see his girlfriend as a “distraction” to the team.