Tourists are snapping up luxury rentals for the 2028 Olympics
The 2028 Olympic Games in Los Angeles are three years away, but competition is already heating up for the city’s mega-mansion rentals.
Vacancies in the city’s tight supply of luxury home stays are on the decline for 2028, the Los Angeles Times reported.
Superstar athletes, oligarchs and entire company C-suites are coming to town, and they need better than an Airbnb.
The ultra-luxury vacation rental company LuxJB told the LA Times that three of their 14 Los Angeles mansions are already secured for the Olympic Games — and for several months surrounding the games.
The ritziest offering in the company’s portfolio, a 39,000-square-foot mansion, is reportedly rented out from January to August 2028 for a total of $2.4 million — pre-paid.
LuxJB’s founder, Hank Stark, said his office is receiving multiple calls a week from renters eyeing properties in Beverly Hills, the Hollywood Hills and West Hollywood for their Olympic stays. The company’s portfolio ranges from $1,900-a-night five-bedroom villas to $150,000-a-night mansions.
Well-heeled spectators aren’t the only ones demanding a dozen bedrooms, private chefs and views of the Hollywood hills.
“If you’re an Olympic federation from a specific country, you’ll be here all year training athletes before the Games begin,” Stark said. “If you’re a major sports brand, you’ll want a presence in LA before and after July.”
These renters are also competing with the athletes themselves. It’s difficult to imagine some world-renowned athletes wanting to stay on the infamous cardboard beds of the Olympic Village.
“You can’t put [Cristiano] Ronaldo in a hotel room surrounded by strangers. He’s the most valuable player in the world,” Stark told the LA Times. “Plus, our place has a $6,000 zero-gravity massage chair.”
Nightfall Group, another luxury rental company that offers extensive concierge services, told the outlet that it has secured a $160,000 booking for the 2028 games. The 10,000-square-foot rental in the Hollywood Hills typically rents for $110,000, but booking early comes at a premium.
Luxury rentals in La La Land are no stranger to early bookings — the city’s rigorous awards season demands it. Renting three years out, however, is a rarity. For most hotels and short-term rentals, booking more than one or two years is an impossibility.
The short-term luxury market in Los Angeles is already tight, the LA Times reported. A swath mega-mansion rentals, already a rare commodity, were leased out following the January wildfires. Increasing restrictions on the region’s short-term rental industry aren’t helping, either.
Nightfall Group’s founder Mokhtar Jabli told the outlet that rental prices are already 40% higher for the 2028 Olympic Games. He expects that number to climb.
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