Jordon Hudson files to trademark ‘gold digger’ amid Bill Belichick romance

She’s making serious business plays.

Jordon Hudson filed a trademark application for the term “gold digger” on Monday through her company, Trouble Cub Enterprises, amid her controversial relationship with Bill Belichick.

The former cheerleader, 24, intends to use the trademark for jewelry or key chains, according to documents obtained by Page Six.

The application has been accepted by the office but has not yet been reviewed.

Reps for Hudson and Belichick did not immediately respond to Page Six’s request for comment.

This wouldn’t be the first time Hudson has applied for a controversial trademark through her company.

In April, it was reported that Hudson filed 14 trademark applications for various phrases made popular by Belichick, 73 — which were all are owned by his former NFL team, the New England Patriots.

It’s no secret that Hudson has gained publicity from her ongoing relationship with the Super Bowl-winning football coach.

In February, she made a high-profile appearance alongside Belichick in a Dunkin’ Super Bowl 2025 ad.

At the time, a sports source told Page Six that Hudson “forced” her way into the commercial, but Belichick “saw it as a way for her to get paid.”

She’s also reportedly amassed an $8 million real estate portfolio since they started dating three years ago.

Belichick has said that he and Hudson have “both a personal & professional relationship,” in which she “assists” with his “personal media.”

However, a source told us in May that Hudson has completely taken over Belichick’s brand.

“It’s amateur hour and it’s showing,” the insider said. “They don’t know what they are doing and are trying to control everything. They don’t trust anyone else. He’s handed off the ball to her.”

“He seems to have put his brand in the hands of a 24-year-old,” the source added. “She thinks she knows everything, like every other 24-year-old.”