Addison Rae sizzles sans shirt in low-rise Lucky Brand jeans
Another day, another sizzling celebrity denim ad.
Addison Rae posed in her dangerously low-slung jeans — sans shirt — for a Lucky Brand advertisement featuring the “Diet Pepsi” singer.
The TikTok star-turned-singer, 24, smoldered in the heritage denim label’s new Addison Ultra Low Rise Flare ($129), which she co-designed, and nothing else.
In one racy image, Rae pulled her denim down to her ankles and bent over, wearing a white crop top and coordinating underwear. In others, she wears a denim shirt with just two buttons done up.
“I’ve always been a lucky girl 🍀🍀🍀❤️❤️ Shop the Addison Ultra Low Flare Jean in Bare & Hidden online now at luckybrand.com 🪄,” Rae captioned an Instagram post.
Followers were quick to compare the new ad to Sydney Sweeney’s recent American Eagle “good jeans” campaign, which sparked backlash as some compared the slogan to Nazi propaganda.
“better than sydney’s ad omg,” one user commented. “Sydney sweeney catching strays left and right helppp,” another added.
“THIS is how you do a jeans ad,” a third said.
According to a press release, Rae’s partnership with Lucky Brand came organically after the label sent her their vintage Lil’ Maggie jeans, which the emerging pop star was seen wearing out and about.
They decided to team up, with Rae designing a silhouette inspired by a pair of jeans from the brand’s early 2000s archive.
“Seeing this project through from start to finish, from partnering on concept development to styling and the final edit, was such an empowering experience,” Addison said in a statement.
“Having that level of creative input on everything from the product to the marketing allowed me to take ownership of how I express myself, especially at a moment where I’m evolving and introducing a new side of my artistry.
I hope this campaign encourages and inspires others to feel confident in defining their own identity,” she concluded.
We can’t wait to see what’s next for the singer now that she’s added fashion designer to her résumé.
Credit to Nypost AND Peoples
