ESPN announces betting integration with fantasy sports
You’ve heard of SportsCenter, but now ESPN’s betting platform, ESPN BET, is bringing you FanCenter.
The media conglomerate, which hosts a sports betting platform with gambling powerhouse PENN Entertainment, is bringing its latest feature to the app to help you keep an eye on your fantasy teams.
ESPN BET is rolling out a new “For You” page where your ESPN Fantasy rosters will automatically upload into your betting app once you link your ESPN account.
Users will now get ESPN BET’s player insights, Over/Under props, and stats uploaded directly onto the app, which could help users make those dicey start/sit decisions on a week-to-week basis.
“We’ve been focused on increasing the visibility of ESPN BET across the ESPN ecosystem, such as showcasing odds in stories and box scores and expanding the availability of markets within the ESPN app to include player and game props,” Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment, told The Post. “Now we’re extending that connectivity to the fantasy product with a really innovative feature, tapping into the massive ESPN fantasy userbase and streamlining the process for players to double down on their rosters with just a few taps.”
In addition to the fantasy sports piece of this new feature, bettors will also have a highlighted market to build bets based on their fantasy team called “Fantasy Bet Builder.”
ESPN fantasy football was the No. 1 fantasy sports platform in the app store, as it set an all-time high mark with more than 13 million people playing the game.
PENN Entertainment and ESPN are coming up on two years in business together, with the expectation that they would carve out a significant market share from the big guys, DraftKings and FanDuel.
These increasing efforts from PENN to work towards that goal with ESPN are a show of unity between the two companies, as they’ve mostly underperformed that expectation to date.
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PENN Entertainment CEO Jay Snowden had hoped that they would build a 20 percent market share by 2027, but they are projecting a 4.7 percent share by the end of 2025.
ESPN BET and PENN Entertainment are in the midst of a 10-year $2 billion deal through 2033, although there are opt-out clauses if certain marketshare requirements are not met.
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