The 40 very best Prime Day 2025 deals starting at under $10, updated live
With Prime Day finally here, Amazon’s got deals as far as the eye can see (and as far as the iPhone can scroll).
From big-ticket tech to red carpet-worthy beauty products, the annual sales event is the prime time to stock up on your everyday favorites (or treat yourself to something new).
Not sure where to start? We’ve sorted through thousands of products to find the markdowns you just can’t miss, from Apple earbuds to Oprah’s “favorite” e-reader.
We’ll be updating this piece live throughout the four-day extravaganza, so be sure to keep checking back for the freshest finds.
Click to jump to a category: Beauty | Tech | Fashion | Kitchen | Fitness
Best beauty deals
Crest 3D Whitestrips Professional Effects
Crest’s Whitestrips are a camera-ready staple among shoppers, stars and our own staffers alike.
“[They’re] effective, budget-friendly and easy to use on the go,” Erin Andrews told us last year, while Chrishell Stause once told E! that they’re “quick and easy.”
“They definitely work — as well as a professional whitening treatment, in my experience,” adds Page Six Style & Shopping Director Elana Fishman. “And importantly, my dentist told me they’re totally safe to use as an alternative.”
Laneige Lip Sleeping Mask
What do Kendall Jenner, Kate Hudson and Sydney Sweeney have in common? They’re all among the legions of stars singing this hydrating pout product’s praises.
We’ve been equally hooked since putting it to the test, with Style & Shopping Director Elana saying it’s “a classic for a reason.”
Cosrx Advanced Snail 96 Mucin Power Essence
From Alex Cooper’s wedding-day skincare routine to Emily Ratajkowski’s Instagram Story, this snail mucin skincare’s been practically everywhere.
Ariana Madix also got “addicted” after stealing some from her boyfriend, telling the Strategist the buzzy K-beauty buy “feels really nice.”
Wella Professionals Ultimate Repair Miracle Hair Rescue
As a trained hairstylist, “Southern Charm” star Madison LeCroy knows which haircare products work like a charm.
She dubbed this luxe leave-in treatment one of her “top five products” in a recent Amazon Live, revealing she keeps at least three bottles on hand.
Sol de Janeiro Brazilian Bum Bum Cream
If you’re planning to shop this Dua Lipa-loved body butter, do start now. The pop star called the coconut-based balm a “nourishing, firming lotion you can use all over” in her newsletter.
Medicube Zero Pore Pads
Alix Earle recently filmed a TikTok at dermatologist Dr. Kiran Mian‘s office, with the skincare pro instructing her to use Medicube Zero Pore Pads twice weekly to “unblock those pores.”
Color Wow Dream Coat Supernatural Spray
From Kim Kardashian’s buzzy Met Gala looks to Jennifer Lopez’s Super Bowl styles, celebrity hairstylist and brand ambassador Chris Appleton uses this viral smoothing spray on superstar clients all the time.
“It’s my go-to. [It] transforms the texture of hair; it has a water-resistant technology,” he once said in a YouTube tutorial.
Bio-Oil Skincare Oil
Bethenny Frankel posted one of her famous TikTok reviews for this under-$25 oil, telling followers to “run like a thief” to purchase it.
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she gushed. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price-wise] and it has a subtle fragrance.”
Cetaphil Daily Facial Cleanser
Gigi Hadid, Reese Witherspoon and Julianne Moore have all name-dropped this Cetaphil bestseller over the years.
L’Oréal Paris True Match Lumi Glotion
Martha Stewart knows a little extra glow is a good thing. Her makeup artist, Daisy Toye, told us she’s “obsessed” with using it on her famous client.
“I go through a tube every week,” she added in a People interview. “It’s how she gets that dewy look, like she just got a facial.”
Biodance Bio Collagen Real Deep Mask
Paige DeSorbo said in a 2025 Amazon Live that she’s gotten “all of [her] friends” into these the “amazing” masks, designed for overnight use.
Grace & Stella Energizing Eye Masks
Plenty of Bravo stars are also saying “bravo” to these under-eye patches, with DeSorbo and Kyle Richards both name-dropping them on Amazon Live.
They’re also a customer favorite and Amazon bestseller.
Dyson Airwrap
Grab this deal quickly before Prime Day wraps up. Khloé Kardashian told the Hollywood Reporter it “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”
Meanwhile, Paige DeSorbo raved to Us Weekly that it “changed my whole life.”
Urban Decay Naked3 Eyeshadow Palette
A source told Us Weekly Kate Middleton used the original version of this cult-favorite palette, having “learned what looks good on camera.”
Elemis Pro-Collagen Cleansing Balm
Much like the stars who use it, this product’s a true multitasker. Bethenny Frankel once told TikTok followers the rose-scented version makes her “feel rich and romantic.”
The buttery smooth formula is designed to act as a cleanser, moisturizer and makeup remover all in one.
TruSkin Vitamin C Facial Serum
Orange you glad it’s not full price? Kyle Richards featured this vitamin C serum in a spa day-themed Amazon Live, calling the buzzy skincare ingredient a “miracle.”
“The next day you can automatically see a difference,” the “RHOBH” star added. (When we tried it out ourselves, we were equally impressed.)
Waterpik Cordless Water Flosser
Olivia Culpo’s Amazon storefront includes this at-home dental tool designed to make flossing even easier. Given Amazon’s sold over 10,000 in the past month alone, she’s not the only one stocking up.
Maybelline Instant Age Rewind Eraser Multi-Use Concealer
This drugstore beauty buy earned a space in the “very coveted real estate” of Bethenny Frankel’s beauty bag.
“It’s really good,” she said in a video highlighting affordable finds that made the cut.
Best tech deals
Apple AirPods Pro 2
Listening up for deals on AirPods? This is the lowest price we’ve seen all year.
Apple Watch Series 10
Apple’s smart watches are also on sale for nearly $100 off — but time is ticking to score one.
Amazon Kindle 16GB
Don’t turn the page on Prime Day shopping just yet; Amazon’s signature e-reader is also deeply discounted.
Beats Solo 4
Oprah called these headphones the “best of the best” on her 2023 “Favorite Things” list, while Kim Kardashian teamed up with Bose on versions in her signature neutral hues.
Best fashion deals
Tnnzeet High-Waisted Leggings
Start your summer right by shopping “Summer House” star Paige DeSorbo’s recommendations, like these unbelievable low-priced leggings she raved about on Amazon Live.
“They feel like a pajama pant but just tighter around your leg,” she said in March.
Swarovski Emily Tennis Bracelet
Kyle Richards and Madison LeCroy agree: This Swarovski sparkle looks a lot more expensive than it is.
Richards said on Amazon Live that it “looks like diamonds,” while LeCroy raved, “You could tell me this was $5,000 and I would buy it.”
JW Pei Orla Weave Handbag
Bravo icons are also bagging this budget-friendly bag; Bethenny Frankel featured it in her “Handbag University” series on TikTok, while Paige DeSorbo and Kyle Richards highlighted it on Amazon Live.
“They look expensive; the leather feels so nice,” DeSorbo commented of JW Pei’s purses.
The Gym People High-Waist Yoga Pants
Richards’ Amazon Live highlights also include these high-waisted yoga pants, which she’s said “make the butt look good.”
“The reason they’re thicker is to make everything feel held in, which they definitely do,” she added. “They’re very, very, very comfortable.”
Adidas Women’s Grand Court 2.0 Tennis Shoe
Adidas is iconic for a reason; its timeless sneakers offer comfort, versatility and endless cool. Just ask Dakota Johnson and Olivia Rodrigo, both of whom own multiple pairs.
Hanky Panky Daily Lace Original Rise Thong (3-Pack)
In a 2020 Interview magazine chat, Jennifer Aniston revealed she was wearing Hanky Panky underwear “if we want to get specific.” She’s not the only one who swears by the stretchy underthings, as the brand’s even trademarked the phrase “world’s most comfortable thong.”
Vivianly Clear Pointed-Toe Heels
Whether you’re attending summer weddings or getting ready for a warm-weather getaway, DeSorbo recommends this clear style, as it “not only elongates your leg, but you don’t have to think about getting the perfect matching shoe.”
Best kitchen deals
Fullstar Vegetable Chopper
Amazon’s chopping prices on this viral vegetable chopper, which Olivia Culpo once featured in an Amazon livestream.
Dyson V8 Plus Cordless Vacuum
Dorinda Medley told us she bought this top-rated vacuum for her famous Bluestone Manor and is now “obsessed with it.” She’s not the only Bravoleb hooked, as it also has a place of honor in Paige DeSorbo’s Amazon storefront.
De’Longhi Magnifica Start Automatic Espresso Machine
Oprah said owning one of De’Longhi’s Magnifica machines is “like having your own a personal barista at home” — and over time, it costs far less than daily Starbucks runs.
Nespresso Vertuo Plus Coffee and Espresso Maker
Paige DeSorbo thanked Nespresso for “changing my life over the past couple of years” in a recent collaborative livestream with the brand.
Nespresso Breville Vertuo Creatista
Bethenny Frankel’s also brewing up Nespresso recommendations, as she told Good Morning America she’s a fan of this latte maker.
“I love the steamer attachment and the coffee comes out HOT,” she said. “It’s easy to use, which is saying a lot since I run into a lot of user errors with coffee-makers.”
Best fitness and wellness deals
Oura Ring 4
Given this is the first time the Oura Ring 4 has ever gone on sale, we’d recommend shopping fast if you’ve been eyeing the viral sleep-tracking tech. Everyone from Sofia Richie to Prince Harry to Jennifer Aniston has stepped out wearing one.
“With my workouts, it’s great because it tracks them, and that just encourages you to keep going,” the latter ‘Friends’ star told the Strategist earlier this year.
Hatch Restore 3 Sunrise Alarm Clock
Here comes the sun — and the sales. Hatch’s sunrise alarm clocks have taken over TikTok, becoming staples in influencers’ “GRWM” videos.
Sofia Richie and Miranda Kerr have also included them in holiday gift guides, and the latter even teamed up with the company earlier this year,
Pvolve Power Bundle
Jennifer Aniston told People Pvolve workouts have “transformed [her[ body more than any of the others” she’s tried — so much so, she even teamed up with the brand in 2023.
“It’s a really enjoyable workout that I don’t feel intimidated by, that I don’t dread,” she added at the time.
Sperax Walking Pad
Turn your workday into a workout with this under-desk treadmill from Kyle Richards’ Amazon Live fitness roundup.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.