50 best Prime Day beauty deals on celeb-loved skincare, makeup and more
Clear eyes, full carts, can’t lose.
Amazon’s longest-ever Prime Day is finally here — and with it, four days of unbeatable deals exclusively available to Prime members.
In addition to big-ticket tech and home items, the sale’s also the prime place to stock up on beauty and skincare from some of celebrities’ (and our editors’) favorite brands.
Below, we’ve rounded up products famous folks reach for on the regular, from the secret to Martha Stewart’s bronzy glow to the lip gloss Charli XCX has turned around Ubers for.
Just be sure to shop these — and other can’t-miss markdowns — fast before they fly off the virtual shelves.
Talk about a deal worth smiling about. Crest Whitestrips have racked up thousands of glowing reviews from shoppers, celebs and our own staff.
“[They’re] effective, budget-friendly and easy to use on the go,” Erin Andrews told Page Six Style last year, while Chrishell Stause once told E! that they’re “quick and easy.”
“They definitely work — as well as a professional whitening treatment, in my experience,” adds Page Six Style & Shopping Director Elana Fishman. “And importantly, my dentist told me they’re totally safe to use as an alternative.”
Stars’ love of this before-bed beauty product isn’t just lip service. Kate Hudson’s so obsessed she told British Vogue she wishes she’d invented the stuff herself, while Brooke Shields, Kyle Richards and Kendall Jenner (to name but a few) have all name-dropped it over the years.
We were equally impressed when we put it to the test, with Style & Shopping Director Elana declaring it “a classic for a reason.”
This TikTok favorite took off at the opposite of a snail’s pace. Emily Ratajkowski posted an Instagram Story about it, while Alex Cooper used it to get wedding-ready and Ariana Madix discovered from her boyfriend.
“I became addicted to it … it feels really nice,” the “Love Island USA” host told the Strategist last year.
Another K-beauty buy that’s caught on in record time? Biodance’s collagen masks, which have earned famous fans like Paige DeSorbo, Ciara Miller and Kyle Richards.
“Recently these have been my go-to; I’ve gotten all my friends into them,” DeSorbo said in a 2025 Amazon Live of the “amazing” masks, which turn clear once your skin has absorbed all of the product.
L’Oréal’s True Match line and A-listers just might be a match made in heaven. Martha Stewart’s mak,eup artist Daisy Toye, told us she’s “obsessed” with using this glow-boosting lotion on her famous client, while Bethenny Frankel used it to get ready for the Sports Illustrated Swimsuit Runway Show this spring.
“It’s lightweight and it’s not sticky at all so it doesn’t get all over everything,” she said of the “supermodel glow” secret in a behind-the-scenes Instagram video.
Frankel’s TikTok favorite also include this practical multipurpose oil, which she told followers to “run like a thief” to purchase.
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she shared. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price-wise] and it has a subtle fragrance.”
Madison LeCroy — who worked as a hairstylist before joining the cast of “Southern Charm” — loves this “miracle” product so much, she owns at least three bottles so she’s never without it.
“So good … definitely one of my top five products,” she raved in a recent Amazon Live, holding up two nearly-empty full-sized bottles, plus a mini version “for travel.”
While Kate Middleton’s rarely seen applying products in public, she pulled this sheer pink gloss out of her purse at the 2019 Wimbledon championships.
What do Kyle Richards and Paige DeSorbo have in common (besides being two of the most stylish Bravolebs)? They’ve each featured these energizing under-eye masks in their Amazon livestreams.
They’re not the only ones clicking “add to cart,” etiher; the portable skincare solution has over 5,000 five-star reviews on Amazon.
Wrap it up, we’ll take it. Beyoncé held up a Dyson Airwrap in a recent video for her Cécred haircare line, while Khloé Kardashian told the Hollywood Reporter it “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”
Meanwhile, Paige DeSorbo went as far as telling Us Weekly it “changed my whole life.”
Olivia Culpo’s Amazon storefront includes this at-home dental tool designed to make flossing a breeze. The nifty device also boasts over 1,000 five-star reviews, with shoppers calling it it “super easy to use.”
Kate Middleton’s long been linked to Urban Decay’s original Naked palette, with a source once telling Us Weekly the princess has “learned what looks good on camera.”
In addition to this full-sized version filled with pretty soft pink neutral shades, there’s also a mini version on sale.
Bethenny Frankel once told TikTok followers the rose-scented version of this combination cleanser, moisturizer and makeup remover makes her “feel rich and romantic.”
And Page Six Deputy Editor Desiree Murphy is a major fan of the cherry scent, saying, “I am obsessed with this product and use it as part of my daily skincare routine.”
This vitamin C is an A-list hit. Kyle Richards featured it in a spa day-themed Amazon Live, calling the superhero skincare ingredient a “miracle.”
“The next day you can automatically see a difference,” the “RHOBH” star added.
What’s more, the product has over 100,000 (yes, you read that right) five-star ratings to date.
Bethenny Frankel called this creamy bronzer “better than the artist formerly known as Chanel” in one of her famed TikTok reviews in November, causing it to sell out almost instantaneously.
Paige DeSorbo teamed up with Braun this summer, telling Page Six Style she’s “obsessed” with the brand’s at-home hair removal gadgets.
“I’m not going somewhere for laser hair removal,” she said. “It’s so easy. I do it on Sundays when I do my full ‘girl shower.’ It takes like 15 minutes and then you’re good for the week.”
Reneé Rapp recently revealed this budget-friendly gloss is the final step of her much-requested lip combo.
Bethenny Frankel is also a fan, calling it “better than any expensive lip oil” in an Instagram video with the brand.
Hailey Bieber called the original version of this BeautyStat buy her “holy grail” in a YouTube video, while Bethenny Frankel likened it to “a cloud.”
“No other product that I’ve ever had feels like this in any way,” the podcast host raved of the bestselling vitamin C serum on TikTok.
“A lot of sunscreens make my skin break out and this one has been my holy grail,” Hailey Bieber raved in a 2021 Elle video documenting her morning routine.
She’s far from the only star devoted to EltaMD, as Gwyneth Paltrow, Sydney Sweeney, Kyle Richards and Kendall Jenner (to name but a few) have all been linked to its tried-and-true SPF.
If you prefer your sun protection sans tint, the sheer UV Daily Clear is also on sale this week.
Bethenny Frankel called these capsules “the richest drugstore serum product I’ve tried to date” in a TikTok last October (and given how many products she’s put to the test, that’s certainly saying something).
“It’s the richest feeling … these will be going into the VIP cabinet,” she added.
Alix Earle recently took her TikTok followers along for an appointment with dermatologist Dr. Kiran Mian, who instructed her to use Medicube Zero Pore Pads twice weekly to “unblock those pores.”
When dropping their beauty routines, plenty of stars mention these drops. Jennifer Lopez included them in a Vogue video, while Brooke Shields, Jessel Taank, Margaret Josephs and Cam Brink have all raved about them in Page Six Style interviews.
Just call it the diamond of this “RHOBH” star’s routine. Kyle Richards included this light-coverage moisturizer in an Amazon roundup of things she “can’t live without.”
“It’s so lightweight but makes a big difference in evening out my skin, providing some moisture — and it even contains SPF 30 to keep me protected from the sun,” she also told Page Six Style in 2022, declaring it a “must-have.”
Save nearly $100 on this multitasking styling system Lisa Vanderpump told Page Six Style she recommends “all the time.”
Former “Bachelorette” star Hannah Brown is also a fan, telling us, “It makes it look like you have a blowout. It is my go-to.”
While Bethenny Frankel’s tried plenty of beauty products, she’s called this rich hydrator “probably the biggest beauty discovery I ever made.”
“It is so elite, it is so rich, it is so hydrating … it’s beyond,” she raved on TikTok last year.
Page Six staffers are hooked on this CC cream; three have even stopped wearing foundation since discovering it.
“It’s one of those products that I would be lost without if it were ever to be discontinued,” says Senior Social Media Editor Kelly Laske, who goes through “multiple tubes a year.”
Celebrity colorist and brand ambassador Tracey Cunningham has shared her love of Olaplex with famous clients like Jennifer Lopez, Kim Kardashian and Dakota Johnson.
“I think so many celebrities love Olaplex because they see firsthand the immediate results after using the products,” she told us.
Brat summer may be over, but there’s still time to save on Charli XCX’s favorite lip product. The “365” singer’s been raving about Laneige for years, telling British Vogue she’s even “turned Ubers around” when she’s forgotten this gloss.
While Bioderma has a long list of A-list fans, Paige DeSorbo might be its biggest one. The “Summer House” star once said on Amazon Live that it’s “the only” makeup remover she’ll use.
Page Six Style & Shopping Director Elana Fishman and Commerce Writer Hannah Southwick both swear by Stila’s easy-to-use eyeliners.
“Whether you’re going for a full-on cat eye or something more subtle, it truly does stay all day,” the latter raves.
This cooling serum is a fixture in Alix Earle’s “GRWM” videos.
Talk about a wow-worthy deal. Celebrity hairstylist and brand ambassador Chris Appleton uses this viral smoothing spray on superstar clients like Kim Kardashian and Jennifer Lopez.
“It’s my go-to. [It] transforms the texture of hair; it has a water-resistant technology,” he said in a YouTube tutorial showing how to re-create J.Lo’s Super Bowl look, calling the formula “light as water” and “not greasy at all.”
A love for Peter Thomas Roth products runs in Kyle Richards’ famous family — so much so, she co-starred with daughter Alexia Umansky in a campaign for this hyaluronic acid-powered moisturizer.
“I love that I can have exactly what I need on my face and have it look plumped and … dewy,” Umansky told People of the product, which has hundreds of glowing customer reviews.
Swifties, are you ready for it? Taylor Swift swiped on this volumizing mascara in her “Miss Americana” documentary in 2020, years after she sent it to a fan for “Swiftmas.”
“I know the mascara name is ridiculous but it’s the best mascara I swear,” she wrote in a note at the time.
In her “Suits” days, Meghan Markle used this texturizing spray both on- and off-set.
“For my flyaways, I spray this hairspray on a small boar bristle toothbrush (a regular toothbrush also works great) to lightly brush them down or smooth the hairline — this is especially good for a sleek bun when I’m off camera,” she previously shared, according to Vogue.
Oprah dubbed this lactic acid serum part of her “go-to beauty regimen” in 2018, while Drew Barrymore raved about it on Instagram in 2020.
“I see a huge difference in the brightening, the tightening and the ‘youthening’ of my skin,” the latter raved at the time.
Don’t sleep on this lavender-scented pillow spray, which we spotted on Sarah Jessica Parker’s bedside table in an Instagram Story. (Having tried it, I can attest it makes bedtime feel a little more luxurious.)
Set yourself up for shopping success this Prime Day with this cult-favorite mist, which currently tops our list of the best setting sprays according to celebrities. (Alix Earle and Kyle Richards both use it.)
Dr. Harold Lancer’s worked with celebrities like Victoria Beckham, Kim Kardashian and Jennifer Lopez. But you needn’t book an appointment with the in-demand dermatologist to shop his signature skincare line for 20% off this Prime Day.
Emily Ratajkowski told W these popular peel pads are “the best for exfoliating your skin.”
“I never used to exfoliate, but now I do,” the model explained. “I’ve noticed a huge improvement in the texture and tonal quality of my skin.”
These prices just might leave your jaw on the floor. Score 40% off the volumizing mascara Jennifer Lopez once called the “most important part” of her beauty routine in a Vogue “Beauty Secrets” video.
It’d be a bummer to miss this rare Sol de Janeiro deal. Dua Lipa called the brand’s rich coconut-based body butter a “nourishing, firming lotion you can use all over” in her newsletter, while Hilary Duff told the New York Times it “smells so good.”
Looking for a no-frills cleanser? Stars like Gigi Hadid, Reese Witherspoon and Julianne Moore have all name-checked this Cetaphil bestseller over the years.
St. Tropez made our roundup of the top self-tanner brands, thanks to famous fans like Ashley Graham.
No need to fly to Paris to get the French skincare stars and beauty experts adore. In addition to Hailey Bieber — who’s spotlighted this product on TikTok — celebrity plastic surgeon Dr. Jason Diamond told us he’s a fan of this “quality” buy.
Martha Stewart told Good Housekeeping she swears by this under-$10 spray that’s “so refreshing on a summer day.”
Even celebrities battle blemishes — including Alix Earle, who’s been outspoken about her skincare struggles.
“These actually saved my life,”she said of these pimple patches in a sponsored TikTok last year, dubbing the overnight patches her “ultimate skin hack” in the caption.
Meghan Markle’s longtime makeup artist, Daniel Martin, told Page Six Style he uses this radiance-boosting buy on his royal client.
“Dewy skin is controlled and strategic — it’s about radiance in the right places: tops of cheekbones, bridge of the nose, maybe a tap on the lids or Cupid’s bow,” he explained.
From Brooke Shields to Christie Brinkley, plenty of supermodels love Supergoop!’s sunblocks. During Prime Day, this glow-boosting body version is on sale for 20% off.
Even billionaires can’t resist a drugstore beauty buy. Kim Kardashian is a longtime fan of Neutrogena’s makeup wipes, which she raved about to Into the Gloss in 2015.
“I find that I can’t really take my makeup off without it … [These] take off everything but really gently — even mascara!” she said.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.